For example, currently, if you are mailing 8.5 x 5.5 or 6 x 9 postcards at standard rate you may be able to mail at first class postcard rateįor a comparable cost. This change will allow mailers to rethink their use of postcards and sizes. In contrast, with a 4.25 x 6 card after allowing for the address, the usable space is 2.25” x 4.25. Using a 6 x 9 will allow for an area 5.25” x 6 to be used for content, creative, or call to action. Previously with a 4.25 x 6, after leaving ample room for the address, there was very little usable space on the address side of the card. See inset for the increase in size on the non-address side of the piece. Moving up to a 6 x 9 will more than double the available “real estate” for messaging. Moving to first class mail for those currently using standard rate can have a speed to market advantage over those who remain with standard rate. There are many consumers focused businesses that include a “New Mover” program as part of their marketing strategy.Being in home quickly can provide a boost to conversion on high ticket items where consumers may research or comparison shop. In this scenario, when a website visitor comes to your website and their information is connected with an address you can execute a strategy in supplementing their website visit with a postcard within days of their visit. Programs that include retargeting, where you are able to connect IP addresses of website visitors to physical mailing addresses getting pieces into homes quickly is a huge benefit.
#Postcard costs driver#
Technology continues to be a driver in the marketing space and that is no different with direct marketing.
Upgrading to first class postcard rates increases the speed to market, which can be a substantial win for marketers. Since the piece would be mailing first class, expected delivery standards through the USPS will match all other first class mail. A major significance to this change is the first class postcard rate provides a 28% discount on postage as compared to a first class letter.
Prior to this change 6 x 9 postcards could either mail as standard rate (USPS marketing mail) or first class letter. Besides sometimes guys do take the stamps out to use them for their own purposes, that’s also the reason why when sending postcards from the post office it is better to ask a person to cancel your stamps while you are there.Starting Augpostcards up to 6 x 9 will qualify for first class postcard rates when included in a presorted mailing. Sending cards from a hotel doesn’t make sense, there are no mailboxes in the country, post offices are often not close, none from the hotel will go there to mail your postcards. They took everything from me, including cards to Belarus and Slovakia, looking forward to see if they will arrive. Some other cards I mailed from Sharm El Sheikh post. I was a bit doubtful but actually my first 3D card was registered today after two weeks only, so I’m super happy. However, she took my money and promised to order stamps and send my cards later. Then she said that even in that touristic place cards were mailed not often and that they didn’t have stamps at the post. So she took my cards to Germany but refused to take a card to Belarus explaining it would not arrive, no reason why. First, the lady from the post office asked 12LE per card, she explained that it was a tariff for the postcard but a letter was 70LE, however, as both cards and letters were sent internationally seldom, even many post workers did not know the tariffs or did not know the difference. I was lucky as one local helped me to interpret all I wanted to say to Arabic. In December I first tried a post office in Giza next to the pyramids. In October I mailed several postcards from a hotel in Hurghada to different countries, nothing has arrived. Happy to share my experience about sending postcards from Egypt.
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